EA’s Stock Increases By 11% After Apex Legends Hits 10 Million Players

After EA and Respawn Entertainment surprise launch of Apex Legends this week, it caught the industry by storm. Of course, many hoped that its foundation was that of a Titanfall game, which evolved into this new battle royale shooter.

Even as a new IP (set within the Titanfall universe), it achieved over 10 million players in just 72 hours of its launch. This has led EA’s stock to increase by 11% on Friday, 8 February, 2019.

Irrespective of EA missing the mark with their current expectations and even seeing their stock go down by 13% earlier this week when the company released its quarterly earnings call, and now they’re thankful to Apex Legends.

In respect to the game’s achievement, it’s a bit not expected since the battle royale scene has been apparently over-saturated and dominated by games like Fortnite and Call of Duty: Black Ops 4’s Blackout. Even with the pedigree of developer Respawn Entertainment, no one could have guessed the achievement it’s garnered.

As players provide meaningful feedback, Apex Legends will improve more and of course will get to the top. The inclusion of cross-play for the Battle Royale game seems to be another thing on EA's mind. Though this feature has not been confirmed yet, but it’s likely going to be included as cross-play becomes more important, especially with next-generation looming.

While Apex Legends seems to be EA's major priority at the moment, a Titanfall game is still in works as report says. However, it’s unclear what that will look like or how it fits into what will perhaps be another busy release schedule of games this year.
(Source: MarketWatch)